Gizmodo fishes for government leaks with hyper-targeted Facebook ads

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The rank-and-file of Donald Trump’s administration have proven especially eager to dish on their boss to the press.

One news outlet is looking to take advantage of the fountain of leaks with a set of Facebook ads aimed at federal employees.

Gizmodo, the new face of the former Gawker media empire, is using the social network’s hyper-targeted advertising options to zero in on people who list certain government agencies as employers, the Wall Street Journal reported.

The ads direct users to a standalone site, TellOnTrump.com, where they can find instructions to securely beam out classified information or just email an anonymous tip. The text of the ads makes no mention of the news outlet, but its name is prominent on the landing page. 

“One thing we know about Donald Trump is that there are a lot of things Donald Trump doesn’t want people to know about,” the website copy reads. 

“If you’ve reached this page, you might have information about the conduct of Donald Trump or his administration that you’d like people to know about.”

The company is also reportedly considering buying bus bench ads in certain parts of Washington D.C. 

Gizmodo Media Group, now owned by Univision, encompasses a collection of individual blogs including flagship Gizmodo, Fusion, Deadspin, Jezebel and Kotaku. Most of its properties are remnants of now-defunct Gawker Media, which was notorious for fielding — and sometimes openly paying for — all manner of insider dirt to the point where one of its leaks eventually led to its downfall.

Gawker declared bankruptcy last year after a protracted court battle with Hulk Hogan. The wrestler’s legal guns were funded by vengeful billionaire Peter Thiel, an enthusiastic Trump supporter and ally. 

        

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